Skip to main content Skip to footer


The Magic of Walking - Join the fun!
The Magic of Walking activity pack front cover


Our brand new Walk to School Week activity packs are now live!


Our five-day walking challenge is the perfect activity to run as part of our annual celebration of the walk to school, Walk to School Week, 20-24 May 2024.

A huge thank you every single school, pupil and family who joined Walk to School Week this year! Over 1,000 schools and nearly 300,000 pupils walked to school for a whole week - making it our biggest one yet!


Already signed up for Walk to School Week? Why not spread the word and download our free Comms Pack. 

What's included: 

  • Email header graphic

  • Social media graphics and posts

  • Parents/Carers' newsletter content

  • Press release template

Front cover of comms pack


Are your pupils ready to discover The Magic of Walking? This year's challenge encourages children to travel actively to school every day of the week. Meeting various magical beings along the way, they will learn about the important reasons to walk or wheel and its benefits for individuals, communities and the planet!

Day 1 - The magic of nature

The magic of nature

Children will learn about the importance of sustainability and the impact walking to school can have on the planet.

A graphic of a red dragon

The magic of movement

Pupils will discover how great walking to school is for our bodies and the incredible impact it can have on our health.

A graphic of a unicorn smiling

The magic of happiness

Children learn how walking or wheeling is a great way to clear our heads and boost morale, arriving to school happy and ready to learn.

Graphic of a person pushing a buggy with a small child inside and a little girl walking along the side
A graphic of an elf, wizard and fairy talking

The magic of friendship

Children will reflect on how walking to school provides an opportunity to spend quality time with our family, connect with our friends, or make new ones along the way!

A graphic of a gnome postman and a fairy lollipop lady

The magic of community

Pupils will learn how by walking to school we have a special opportunity to get to know our surroundings, the members of our community and the important role we all play in it.

A woman and a child holding a balloon


group photo of a school they are all smiling with their thumbs up
Did you know? You can use your PE and Sport Premium funding to cover the cost of your Walk to School Week packs.


Your class will work together to make as many active journeys as possible. Pupils will be tracking their progress each day on the fun and interactive classroom wallchart.

Individual activity diaries, daily stickers and end of week pupil rewards will complement this activity, reinforcing the benefits and keeping children engaged.

Classroom packs contain resources for up to 30 pupils and are available in KS1/P1-3 and KS2/P4-7 variants, featuring differing, age-appropriate curriculum-aligned activities.

Inside each pack you’ll find:
  • Teacher guidance
  • One double-sided classroom wallchart / pledge poster
  • Daily stickers for pupils and wallchart
  • 30 pupil activity diaries
  • 30 end of week pupil rewards



As a walking charity we want to remove barriers to active travel. We support pupils with special educational needs and disabilities to enjoy walking, including travel by wheelchair or mobility scooter. Encouraging parents to park even a little way from the school reduces congestion and air pollution at the school gates and improves road safety. Pupils can walk or wheel the last few minutes into school and still earn their reward. However, we understand that walking/wheeling to school, even part of the way, might not be an option for all. In these cases, we encourage pupils to become Walk to School Week ambassadors and assist the teacher in running the challenge to earn their own reward.


On our shop page you will also find additional resources to make this Walk to School Week even more fun. From Walk to School banners, to limited edition badges to Strider mascot toys, make the most of your Walk to School Week! These resources are suitable for schools already taking part in WOW who want to offer an extra reward to those who walk to school every day of Walk to School Week.